When designing a logo for a client, my workflow includes at least three vastly different draft logos for the client to choose from. This is an example of the first set of logos I would send to the client.
Once a draft or set of drafts are selected by the client I will take in any considerations they have and create a further three iterations.
For UKCAN, the company had a pre-selected colour brand and requested the colours to be included in the logo. This lead to three iterations of one logo and a coloured version of another logo.
The final logo was created through design choices to reduce the colours and complexity of the logo. The intention was to move to something more corperate as the company is corperate training solutions.