This logo is for a sports related gambling website, the concept for the logo was to combine imagery of luck with sports in a simple and clean fashion.
We began with three initial ideas, due to Lucky Kicks being a startup the client was looking for logo concepts that could lead into branding, the initial colours were used as a draft but were chosen to be reminiscent of luck and sports (i.e. green sports fields).
The three initial ideas conveyed the brand in various ways; a casino-style logo, a modern and flat style and a more friendly logo. All were done with the concepts of luck, betting and sports in mind.
Two concepts were developed further below.
These were the concepts developed as 2nd drafts, two being similar iterations with a variation on the font. The client then decided on one of the two logos with a few minor changes seen below.